Kelly O'Connor

In the world of money and taxes, there are two ways of thinking: one for those who know, and one for those who don’t! Financial experts want to close this gap by helping people better understand taxes and make smarter money decisions.

This perspective is rooted in the understanding that tax regulations can often hinder the rewards of financial success. This creates challenges at every stage of financial planning. The overarching objective is to equip individuals with the tools and insights to transition into the realm of the informed. This empowers them to leverage the tax code to their advantage.

Central to this philosophy is the belief that individuals should have the opportunity to grasp how the tax code can facilitate strategic money use. This entails complete exemption from both federal and state income taxes when they access their wealth in the future. This is achievable regardless of income level or state of residence.

This approach is exemplified by a recent scenario involving a self-employed individual. This person had received advice to channel funds into a specific retirement account but was then given an analogy to help determine if that’s what he really wanted. Here was  that analogy: 

Pretend there’s a pie on the table, and this pie represents all of your wealth, both current wealth and all future wealth. If you were handed a knife and this knife represents how much of your wealth you want to carve out for the Internal Revenue Service’s portion, if given a choice, if it was legal and totally up to you, how big would you make that slice?

Curious how you think he answered? Here’s exactly what he said: “I wouldn’t give them sh*t. I’d put the knife down.”

You see, the core concept here is to align financial strategies with personal goals. The message emphasizes that without clear alignment, strategies that don’t resonate with personal objectives are ineffective…he wants control of the knife and since certain retirement accounts can be more susceptible to high tax rates, and actually hand the knife over for the government to control (which only prompts us to reflect on their true effectiveness as tax shelters) then anything outside of this is unacceptable. 

By fostering an informed approach, individuals can make educated financial decisions that align with their long-term goals. Empowering oneself with knowledge not only enables proactive decision-making but also helps reclaim control over one’s financial destiny.


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Kelly O’Connor is a master coach and trainer with a decades-long career in sales, marketing, and insurance. An industry leader, alongside top producers developing programs, he quickly became Colorado’s #1 speaker within the charter school system, traveling the state to speak in front of thousands of people and financial planners. A true visionary and figurehead for the community, he’s invested hundreds of thousands of dollars in marketing, coaching, and training masterminds and mentors.

hear what our clients have said

Hollie Clere,  Social Media Strategist

After having had a bad experience with a financial person in the past, I asked Kelly some hard questions before even introducing him to my husband. Most of it had to do with trust, focus and decisions we had gotten hurt with in the past. Kelly not only paid attention to every detail to the aspects to my questions but showed me where we had made some great choices and talked about the importance of each decision. He nis relationship focused. When my husband met him, Jer’s demeanor switched from debate to encouragement. Kelly’s presence alone made my husband comfortable and they visited about a lot of aspects of things.

Greg Peterson,  Founding Partner

Kelly was excellent to work with. His different approach at looking at money was an eye opener to us. We will continue to work with Kelly in the future and highly recommend having Kelly involved when it comes to investing.

Edward Hilton,  Chief Technology Officer

Kelly has exceeded all of my expectations. He provided education, experience, excellence and integrity! This is so important when working with a client's personal finances. As a school educator I appreciate his focus on education so that I could make the most informed financial decisions. I have a much clearer understanding of banking, finance, and investment now, and this will help my family currently and in the years to come. Thank you Kelly and kudos to the Mountain Financial team!